jschlatt and what i’ve been saying 12.02.25

I just went into my website analytics and saw that someone had read this blog. that's wild, but I really do appreciate it. This has been an incredible place for me to organize my thoughts and revisit them as I develop a sense of art vs. content. It lets me explore how I want to approach the creation and nuture the evolution of my mindset towards the modern media landscape. How I interact with it on a personal and professional level.

jschlatt just announced that he's ceasing to upload on his main channel. I've linked his weekly slap video here rather than the main channel announcement since it goes into more detail of the topic of this post, but he's not ceasing activity. He describes the constant rat race of content and chasing a 1 of 10 video. What that can do to someone as they constantly search for something greater and a high they don't fully understand. This, to me, feels like a prime example of a pursuit of value that only lives within the economic plane. The only source and understanding of value comes from the economic plane. In the video, he walks through is realization that value is not purely economical, but has other aspects (arguably the artistic plane of value).

This is what I believe is key to longevity.

For sure, the creation of art and content will always come hand in hand, but it is important to identify that a source of value can also come from the process of self-discovery in front of an audience. Value is not solely rooted in the economic field.

If the sole pursuit of economic value is the goal and it's known by those who participate in it's creation to be the goal, I don't see anything wrong with that. It has to be known and chosen. That is pure marketing. There's a craft to that. If it is not known, it can be detrimental and create a disparity in the perceived value. The creator will be expecting artistic value and receiving economic value. Asking for water and getting stones.